EASY.DOES IT. CAMPAIGN

It was on your sneaks as a kid and may even be on your baseball cap right now. VELCRO® as a thing is ubiquitous, but VELCRO® as a standalone product you can buy is not. We won the VELCRO® Brand pitch with a campaign that reinforces the ease and efficacy of a solution we’re all familiar with and, most importantly, that it’s a product you can buy.

CD: John DeGray

ACD, Copy: Myself

Art Director: Kayla Schroter

In-House Producer: Jenna Winter

Production House: Vagrants

VELCRO Brand: ‘Easy. Does it.’ Campaign

We won the AOR pitch for VELCRO® Brand with a campaign designed to strengthen the presence of their product line and reinforce their superior product attributes.

Creative Director: John DeGray

ACD, Copywriter: Myself

Art Director: Kayla Schroter

In-House Producer: Jenna Winter

Agency: Amp

Production House: Vagrants

Digital Creative

We executed 6 videos + supporting assets to align with tentpole usage occasions—back to school, Halloween, holiday, and crafting—rolling out across social and digital channels throughout the year. I wrote all scripts, headlines, and tagline; helped ideate usage scenarios; and worked directly with Vagrants at every step from storyboarding to casting to post-production.

EASY.DOES IT. CAMPAIGN

digital spots

VELCRO Brand: ‘Easy. Does it.’ Campaign

Digital Creative