vagisil: social, digital, experiential
Run by the granddaughter of the company’s founders, Vagisil is a woman-led company with nearly 50 years of credentials behind it. Over the course of five years, we amplified the brand’s ‘Shameless about vaginal health’ platform across social and digital channels, in partnership with publications like Refinery29 and WebMD, and at BlogHer and HerCampus events.
Creative Director: Liz Furze
ACD Copy: Myself
Senior AD: Eva Parlato
Art Director/Photographer: Pippa Holliday
Junior Content Creator: Hasani Browne
Junior Copywriter: Addie Berger
Photographer: Joseph Rasch
Agency: Amp
social & digital assets
My team conceived and executed creative for social, digital, email, and website. I lead brainstorming sessions, oversaw photography shoots, wrote copy, and directly managed the team’s junior creatives. I developed a trusted relationship with our clients and cross-functional internal teams, presenting work and serving as point person in briefings.
Blogher NYC
In addition to our social and digital work, we produced multiple BlogHer events for the brand from the ground up, creating the booth’s look and feel and designing swag, merch, and collateral. Working with clinical gynecologists and sex therapists, we answered attendees’ questions and reinforced Vagisil as a trusted personal care brand.
