Aquaphor: Naturally Inspired Campaign
To help our longtime client launch their new Naturally Inspired Lip Repair product, we partnered with photographers Casey Curry and Katie Thompson to shoot product and lifestyle content (respectively) for e-comm, social, and digital. My team and I ideated the “Naturally Inspired. Beautifully Hydrated.” concept and dewy, sun-kissed art direction.
Creative Director: Liz Furze
ACD, Copy: Myself
ACD, Art: Natalie Krakirian
Art Director: Laura Schultz
Producer: Juliana Hong
Photographers: Casey Curry & Katie Thompson
Agency: Amp
Video Content
Still Photography
