APple & Eve: Let’s Kid Ourselves Campaign

We helped Apple & Eve re-enter the chat after a pause in their marketing efforts with an awareness campaign for Gen X and millennial parents. Driven by the idea that adulting is hard and a simple juice box could help reignite childhood joy, Let’s Kid Ourselves was born.

Creative Director: Liz Furze

Associate Creative Director: Myself

Senior Art Director: Kailyn Downen

Senior Copywriter: Shelby Tansil

Producer: Juliana Hong

Director: Ben Hansford

Production House: The-Ghost

Agency: Amp

campaign Video

We wrote and produced a :30 spot shot by Ben Hansford, which was cut into :15s and :6s for use across digital, social, and streaming channels.

Recess therapy partnership

As one of Recess Therapy’s 3 million devoted Instagram followers, I couldn’t resist pitching them as the perfect partner for this campaign. Our YouTube video and social cuts across Meta and TikTok garnered over 6 million impressions. The kids were sipping juice and spitting facts.

Digital Banners

podcast ads

Our media team secured two podcast ad placements via iHeart Radio (with :30 and :60 versions), for which I wrote both sets of scripts. One was a generic ad targeted to our demo and the other was a host-read ad on actress Jana Kramer’s podcast, Whine Down.