SCANSNAP: EVERGREEN CAMPaign

When it came time to refresh the evergreen campaign work for our longtime client, ScanSnap, we landed on a creative approach not seen in the document scanner category: emotional storytelling conveyed through illustration. This campaign reinforced to consumers that if it’s important to you, it’s important enough to scan.

CD: Toby Farmer
ACD: Myself
Art Director: Kayla Schroter
Senior Designer: Cat Racelis
Senior Copywriter: Charles Poladian
Editor: Ryan Popp
Illustrator: Sarah Long
Agency: Amp

Social Video

Illustration allowed us to create rich, immersive vignettes that demonstrate usage occassions without the need for a shoot. Illustrator Sarah Long crafted these beautifully layered scenes which we then animated in-house. Low-fi music and subtle movement rounded out these worlds.